How We Compare Products
Structured data first
Every product is stored as structured data — the same spec fields for every product in a category, so comparisons are always apples-to-apples. Nothing about a comparison page is written free-form; all of it is generated from that structured record.
Category scores
Each category defines a fixed set of score dimensions (for headphones: battery, noise cancelling, comfort, sound, calls, travel, gaming, value, durability, and features). Every product in that category is scored 0 to 10 on each dimension using the same criteria, so a 9 in one product's battery score means the same thing as a 9 in another's.
Overall winner
The overall winner on a comparison page is the product with the higher average score across all dimensions for that category. When the gap is small, we label it a close call explicitly rather than overstating the difference.
Summaries and buying advice
The written summary, verdict, “choose this if” reasoning, and FAQs on each comparison page are generated directly from the structured specs and scores above — never invented. If two products are identical on a spec, the copy says so rather than manufacturing a difference.
Where affiliate links fit in
We earn a commission on qualifying purchases through our Amazon links (see our Affiliate Disclosure). That relationship has no input into the scoring method above — the specs and scores are calculated the same way regardless of which product a reader ends up buying.