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Hisense · ULED U7SG

Hisense U7SG

Hisense's new 2026 mid-range ULED, built around FIFA World Cup 2026 sports viewing.

$1299.00

Overall score 8.1/10

Pros

  • + New for 2026 — replaces the U7QF/U7N generation with a Pro-tier processor and panel
  • + Native 165Hz refresh for the price is rare in this tier
  • + 50W 2.1.2-channel Dolby Atmos + DTS Virtual:X built in
  • + Available in sizes up to a massive 116"

Cons

  • Peak brightness and HDMI 2.1 port count not independently confirmed
  • Also sold as the U7SF with Fire TV instead of Google TV — platform varies by retailer
  • Sits below the U8QG/U9QG in dimming precision

Hisense U7SG review: what the specs say

Hisense's new 2026 mid-range ULED, built around FIFA World Cup 2026 sports viewing. At $1,299, Hisense's 2026 model sits in the middle of the range — the TVs we compare run from $279.99 to $12,999.99. It scores 8.1/10 overall, calculated from published specifications across 8 categories rather than from a subjective impression.

Its strongest showing is Gaming Features at 8.6/10 — refresh rate, VRR, input lag, and console support. The weakest is Built-in Sound at 7.5/10, which is the trade-off to weigh before buying: if that is the specification you care about most, one of the alternatives below will serve you better.

Worth knowing before you buy: peak brightness and HDMI 2.1 port count not independently confirmed; and also sold as the U7SF with Fire TV instead of Google TV — platform varies by retailer. Every specification on this page comes from Hisense's own documentation or a verified retail listing — where a figure is not published, the table says so rather than estimating it.

Specifications and price last verified . Report an error

Full Specifications

Screen Size65 in
Panel TypeHi-QLED Mini LED Pro (Full Array Local Dimming)
Resolution3840x2160 (4K UHD)
Peak BrightnessNot independently confirmed nits
Refresh Rate165 Hz
ProcessorHi-View AI Engine Pro
HDMI 2.1 PortsNot independently confirmed ports
HDR FormatsDolby Vision, HDR10+, HDR10, HLG
Smart PlatformGoogle TV
Variable Refresh Rate (VRR)Yes
Built-in Audio System50W, 2.1.2-channel, Dolby Atmos, DTS Virtual:X
Built-in Dolby AtmosYes
ConnectivityWi-Fi, Bluetooth, HDMI (port count not independently confirmed), eARC, Ethernet
MaterialHi-QLED Mini LED panel, Full Array Local Dimming
Warranty12 months

Compare Hisense U7SG With

Cheaper Alternative

Hisense U6SF Pro — $599.99

Premium Alternative

Hisense U8QG — $1499.00

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