TCRThe Comparison Report

TVs / Hisense U9QG vs Toshiba C350

Hisense U9QG vs Toshiba C350

Best Overall

Hisense U9QG

Hisense's flagship ULED — 6,500-nit reported brightness and native 165Hz refresh.

Wins overall by 2.0 points

Check Price at Retailers

Quick Verdict

A 2.0-point gap makes the Hisense U9QG the straightforward choice here. Hisense's flagship ULED — 6,500-nit reported brightness and native 165Hz refresh.

The Hisense U9QG and Toshiba C350 are both current-generation TV models, and the Toshiba C350 is $2,719 cheaper than the Hisense U9QG ($279.99 vs $2,999). On Brightness & HDR, the Hisense U9QG leads (9.8 vs 5.5/10) — peak nits and HDR format support for highlight detail. On Gaming Features, the Hisense U9QG leads (9.0 vs 5.0/10) — refresh rate, VRR, input lag, and console support. On Picture Quality, the Hisense U9QG leads (9.1 vs 5.8/10) — panel technology, contrast, and color accuracy. Overall, the Hisense U9QG scores 8.5/10 across our 8 scoring categories versus 6.5/10 for the Toshiba C350. Below, we break down the full spec sheet, category-by-category scores, and exactly who should buy which one.

Side-by-Side Comparison

SpecHisense U9QGToshiba C350
Price$2999.00$279.99
Release Year20252025
Screen Size (in)7565
Panel TypeMini LED (Quantum Dot)LED (non-QLED, no local dimming)
Resolution3840x2160 (4K UHD)3840x2160 (4K UHD)
Peak Brightness (nits)6500Not independently confirmed
Refresh Rate (Hz)16560
ProcessorHi-View AI Engine XREGZA Engine ZR
HDMI 2.1 Ports (ports)Not independently confirmedNot independently confirmed
HDR FormatsDolby Vision IQ, HDR10+, HDR10, HLGDolby Vision, HDR10, HLG
Smart PlatformGoogle TVFire TV
Variable Refresh Rate (VRR)YesNo
Built-in Audio SystemCineStage X Surround, 4.1.2ch (65") / 5.1.2ch (75"/85"), Dolby Atmos, DTS Virtual:XOnkyo-tuned speakers
Built-in Dolby AtmosYesNo
Warranty12 months12 months
ColorsBlackBlack

Category Scores

Picture QualityPanel technology, contrast, and color accuracy
Hisense U9QG
9.1
Toshiba C350
5.8
Brightness & HDRPeak nits and HDR format support for highlight detail
Hisense U9QG
9.8
Toshiba C350
5.5
Gaming FeaturesRefresh rate, VRR, input lag, and console support
Hisense U9QG
9.0
Toshiba C350
5.0
Smart PlatformOS responsiveness, app ecosystem, and voice assistant support
Hisense U9QG
8.2
Toshiba C350
7.3
Built-in SoundOnboard speaker power, clarity, and Dolby Atmos support
Hisense U9QG
8.3
Toshiba C350
6.3
Design & BuildPanel thinness, bezels, stand/mount options, and finish
Hisense U9QG
8.2
Toshiba C350
6.5
ConnectivityHDMI 2.1 port count and other I/O for consoles and soundbars
Hisense U9QG
8.0
Toshiba C350
6.5
ValuePerformance and features relative to price
Hisense U9QG
7.2
Toshiba C350
8.8
Picture QualityBrightness & HDRGaming FeaturesSmart PlatformBuilt-in SoundDesign & BuildConnectivityValue
Hisense U9QG Toshiba C350

Picture Quality

The Hisense U9QG leads clearly here, 9.1 against 5.8 — a 3.3-point margin on panel technology, contrast, and color accuracy. If that is what you are buying for, the Toshiba C350 does not close the gap elsewhere.

Brightness & HDR

The Hisense U9QG leads clearly here, 9.8 against 5.5 — a 4.3-point margin on peak nits and HDR format support for highlight detail. If that is what you are buying for, the Toshiba C350 does not close the gap elsewhere.

Gaming Features

The Hisense U9QG leads clearly here, 9.0 against 5.0 — a 4.0-point margin on refresh rate, VRR, input lag, and console support. If that is what you are buying for, the Toshiba C350 does not close the gap elsewhere.

Smart Platform

The Hisense U9QG leads clearly here, 8.2 against 7.3 — a 0.9-point margin on OS responsiveness, app ecosystem, and voice assistant support. If that is what you are buying for, the Toshiba C350 does not close the gap elsewhere.

Built-in Sound

The Hisense U9QG leads clearly here, 8.3 against 6.3 — a 2.0-point margin on onboard speaker power, clarity, and Dolby Atmos support. If that is what you are buying for, the Toshiba C350 does not close the gap elsewhere.

Design & Build

The Hisense U9QG leads clearly here, 8.2 against 6.5 — a 1.7-point margin on panel thinness, bezels, stand/mount options, and finish. If that is what you are buying for, the Toshiba C350 does not close the gap elsewhere.

Connectivity

The Hisense U9QG leads clearly here, 8.0 against 6.5 — a 1.5-point margin on HDMI 2.1 port count and other I/O for consoles and soundbars. If that is what you are buying for, the Toshiba C350 does not close the gap elsewhere.

Value

The Toshiba C350 leads clearly here, 8.8 against 7.2 — a 1.6-point margin on performance and features relative to price. If that is what you are buying for, the Hisense U9QG does not close the gap elsewhere.

Best For

Choose the Hisense U9QG if…

  • Brightness & HDR matters most to you — the Hisense U9QG scores 9.8/10 here (peak nits and HDR format support for highlight detail).
  • Gaming Features matters most to you — the Hisense U9QG scores 9.0/10 here (refresh rate, VRR, input lag, and console support).
  • Picture Quality matters most to you — the Hisense U9QG scores 9.1/10 here (panel technology, contrast, and color accuracy).
  • Built-in Sound matters most to you — the Hisense U9QG scores 8.3/10 here (onboard speaker power, clarity, and Dolby Atmos support).
  • Design & Build matters most to you — the Hisense U9QG scores 8.2/10 here (panel thinness, bezels, stand/mount options, and finish).
Check Price at Retailers

Choose the Toshiba C350 if…

  • You want to spend less — it's $2,719 cheaper.

Pros & Cons

Hisense U9QG

Pros

  • +6,500-nit reported peak brightness — among the brightest TVs on the market
  • +Native 165Hz refresh with FreeSync Premium Pro for high-end gaming
  • +CineStage X Surround delivers genuine multi-channel Dolby Atmos without a soundbar
  • +First year offered in a 65" size, not just 75"/85"

Cons

  • 65" pricing not yet announced at review time — priced here using the confirmed 75" price
  • Carried into 2026 without a refresh, same generation as 2025
  • HDMI 2.1 port count not independently confirmed
  • No US Amazon listing found for the television itself in any size — only third-party accessories that reference it. Distribution appears to be very limited in the US

Toshiba C350

Pros

  • +Onkyo-tuned audio is a genuine step up from typical budget-TV speakers
  • +AI 4K Upscaling helps older HD content look sharper
  • +Fire TV platform with deep Alexa integration
  • +Available across 6 sizes from 43" to 85" at very low prices

Cons

  • No QLED, no local dimming, and no VRR — a basic LED panel
  • 60Hz refresh only, not suited for high-frame-rate gaming
  • Peak brightness and HDMI port count not independently confirmed

Shop by Need

FAQs

Is the Hisense U9QG or Toshiba C350 better overall?+

Based on our 8-category scoring, the Hisense U9QG comes out ahead overall. See the full breakdown in the scores section above — the right pick still depends on which categories matter most for your use case.

Which is better for Brightness & HDR, the Hisense U9QG or the Toshiba C350?+

The Hisense U9QG scores higher on Brightness & HDR (9.8/10 vs 5.5/10) — peak nits and HDR format support for highlight detail.

Which is better for Gaming Features, the Hisense U9QG or the Toshiba C350?+

The Hisense U9QG scores higher on Gaming Features (9.0/10 vs 5.0/10) — refresh rate, VRR, input lag, and console support.

Which is better for Picture Quality, the Hisense U9QG or the Toshiba C350?+

The Hisense U9QG scores higher on Picture Quality (9.1/10 vs 5.8/10) — panel technology, contrast, and color accuracy.

Which is better for Built-in Sound, the Hisense U9QG or the Toshiba C350?+

The Hisense U9QG scores higher on Built-in Sound (8.3/10 vs 6.3/10) — onboard speaker power, clarity, and Dolby Atmos support.

Is the Hisense U9QG worth the price difference over the Toshiba C350?+

The Toshiba C350 is the cheaper option at $279.99 versus $2,999. Whether the pricier model is "worth it" depends on how much you value its lead in Brightness & HDR.

Which is better suited to my use case?+

The Hisense U9QG is the better fit if you mainly care about gaming or flagship. The Toshiba C350 is the better fit for home-theater.

What's the warranty on the Hisense U9QG vs the Toshiba C350?+

The Hisense U9QG ships with a 12-month warranty; the Toshiba C350 ships with a 12-month warranty. Always confirm current terms on the manufacturer's site before buying.

Should I wait for the next model instead of buying either of these?+

If either model is more than two years old, a successor may be close — check the "Latest Model" link on each product page. Otherwise, both are current, well-supported options and there's no strong reason to wait.

Premium Option

LG QNED92B — $12999.99

Specifications and prices for both products last verified . Scores are calculated from published specifications — see how we compare products.

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