TVs / Sony BRAVIA 7 II vs Toshiba C350
Sony BRAVIA 7 II vs Toshiba C350
Sony BRAVIA 7 II
Sony's mid-range True RGB TV — the flagship's new backlight tech at a lower price.
Wins overall by 1.5 points
Quick Verdict
A 1.5-point gap makes the Sony BRAVIA 7 II the straightforward choice here. Sony's mid-range True RGB TV — the flagship's new backlight tech at a lower price.
The Sony BRAVIA 7 II and Toshiba C350 are both closely matched TV models, and the Toshiba C350 is $2,320 cheaper than the Sony BRAVIA 7 II ($279.99 vs $2,600). On Brightness & HDR, the Sony BRAVIA 7 II leads (8.9 vs 5.5/10) — peak nits and HDR format support for highlight detail. On Picture Quality, the Sony BRAVIA 7 II leads (9.0 vs 5.8/10) — panel technology, contrast, and color accuracy. On Gaming Features, the Sony BRAVIA 7 II leads (8.0 vs 5.0/10) — refresh rate, VRR, input lag, and console support. Overall, the Sony BRAVIA 7 II scores 8.0/10 across our 8 scoring categories versus 6.5/10 for the Toshiba C350. Below, we break down the full spec sheet, category-by-category scores, and exactly who should buy which one.
Side-by-Side Comparison
| Spec | Sony BRAVIA 7 II | Toshiba C350 |
|---|---|---|
| Price | $2600.00 | $279.99 |
| Release Year | 2026 | 2025 |
| Screen Size (in) | 65 | 65 |
| Panel Type | True RGB Mini LED | LED (non-QLED, no local dimming) |
| Resolution | 3840x2160 (4K UHD) | 3840x2160 (4K UHD) |
| Peak Brightness (nits) | 2078 | Not independently confirmed |
| Refresh Rate (Hz) | Not independently confirmed | 60 |
| Processor | Cognitive Processor XR | REGZA Engine ZR |
| HDMI 2.1 Ports (ports) | Not independently confirmed | Not independently confirmed |
| HDR Formats | Dolby Vision, HDR10, HLG | Dolby Vision, HDR10, HLG |
| Smart Platform | Google TV | Fire TV |
| Variable Refresh Rate (VRR) | Yes | No |
| Built-in Audio System | Not officially specified | Onkyo-tuned speakers |
| Built-in Dolby Atmos | Yes | No |
| Warranty | 12 months | 12 months |
| Colors | Black | Black |
Category Scores
Picture Quality
The Sony BRAVIA 7 II leads clearly here, 9.0 against 5.8 — a 3.2-point margin on panel technology, contrast, and color accuracy. If that is what you are buying for, the Toshiba C350 does not close the gap elsewhere.
Brightness & HDR
The Sony BRAVIA 7 II leads clearly here, 8.9 against 5.5 — a 3.4-point margin on peak nits and HDR format support for highlight detail. If that is what you are buying for, the Toshiba C350 does not close the gap elsewhere.
Gaming Features
The Sony BRAVIA 7 II leads clearly here, 8.0 against 5.0 — a 3.0-point margin on refresh rate, VRR, input lag, and console support. If that is what you are buying for, the Toshiba C350 does not close the gap elsewhere.
Smart Platform
The Sony BRAVIA 7 II leads clearly here, 8.5 against 7.3 — a 1.2-point margin on OS responsiveness, app ecosystem, and voice assistant support. If that is what you are buying for, the Toshiba C350 does not close the gap elsewhere.
Built-in Sound
The Sony BRAVIA 7 II leads clearly here, 7.8 against 6.3 — a 1.5-point margin on onboard speaker power, clarity, and Dolby Atmos support. If that is what you are buying for, the Toshiba C350 does not close the gap elsewhere.
Design & Build
The Sony BRAVIA 7 II leads clearly here, 8.6 against 6.5 — a 2.1-point margin on panel thinness, bezels, stand/mount options, and finish. If that is what you are buying for, the Toshiba C350 does not close the gap elsewhere.
Connectivity
The Sony BRAVIA 7 II leads clearly here, 7.0 against 6.5 — a 0.5-point margin on HDMI 2.1 port count and other I/O for consoles and soundbars. If that is what you are buying for, the Toshiba C350 does not close the gap elsewhere.
Value
The Toshiba C350 leads clearly here, 8.8 against 6.5 — a 2.3-point margin on performance and features relative to price. If that is what you are buying for, the Sony BRAVIA 7 II does not close the gap elsewhere.
Best For
Choose the Sony BRAVIA 7 II if…
- • Brightness & HDR matters most to you — the Sony BRAVIA 7 II scores 8.9/10 here (peak nits and HDR format support for highlight detail).
- • Picture Quality matters most to you — the Sony BRAVIA 7 II scores 9.0/10 here (panel technology, contrast, and color accuracy).
- • Gaming Features matters most to you — the Sony BRAVIA 7 II scores 8.0/10 here (refresh rate, VRR, input lag, and console support).
- • Design & Build matters most to you — the Sony BRAVIA 7 II scores 8.6/10 here (panel thinness, bezels, stand/mount options, and finish).
- • Your main use case is gaming.
Choose the Toshiba C350 if…
- • Value matters most to you — the Toshiba C350 scores 8.8/10 here (performance and features relative to price).
- • You want to spend less — it's $2,320 cheaper.
Pros & Cons
Sony BRAVIA 7 II
Pros
- +Brings Sony's new True RGB backlight down from the flagship BRAVIA 9 II at a lower price
- +2,078-nit measured peak brightness in Professional Mode
- +New 98" size option for 2026, up from a smaller previous max
- +PS5-specific gaming features and Google TV smart platform
Cons
- −Meaningfully dimmer than the flagship BRAVIA 9 II
- −HDMI port count and refresh rate not independently confirmed
- −Still a significant price jump over the non-RGB BRAVIA 5
Toshiba C350
Pros
- +Onkyo-tuned audio is a genuine step up from typical budget-TV speakers
- +AI 4K Upscaling helps older HD content look sharper
- +Fire TV platform with deep Alexa integration
- +Available across 6 sizes from 43" to 85" at very low prices
Cons
- −No QLED, no local dimming, and no VRR — a basic LED panel
- −60Hz refresh only, not suited for high-frame-rate gaming
- −Peak brightness and HDMI port count not independently confirmed
Shop by Need
FAQs
Is the Sony BRAVIA 7 II or Toshiba C350 better overall?+
Based on our 8-category scoring, the Sony BRAVIA 7 II comes out ahead overall. See the full breakdown in the scores section above — the right pick still depends on which categories matter most for your use case.
Which is better for Brightness & HDR, the Sony BRAVIA 7 II or the Toshiba C350?+
The Sony BRAVIA 7 II scores higher on Brightness & HDR (8.9/10 vs 5.5/10) — peak nits and HDR format support for highlight detail.
Which is better for Picture Quality, the Sony BRAVIA 7 II or the Toshiba C350?+
The Sony BRAVIA 7 II scores higher on Picture Quality (9.0/10 vs 5.8/10) — panel technology, contrast, and color accuracy.
Which is better for Gaming Features, the Sony BRAVIA 7 II or the Toshiba C350?+
The Sony BRAVIA 7 II scores higher on Gaming Features (8.0/10 vs 5.0/10) — refresh rate, VRR, input lag, and console support.
Which is better for Value, the Sony BRAVIA 7 II or the Toshiba C350?+
The Toshiba C350 scores higher on Value (8.8/10 vs 6.5/10) — performance and features relative to price.
Is the Sony BRAVIA 7 II worth the price difference over the Toshiba C350?+
The Toshiba C350 is the cheaper option at $279.99 versus $2,600. Whether the pricier model is "worth it" depends on how much you value its lead in Brightness & HDR.
Which is better suited to my use case?+
The Sony BRAVIA 7 II is the better fit if you mainly care about gaming. The Toshiba C350 is the better fit for home-theater.
What's the warranty on the Sony BRAVIA 7 II vs the Toshiba C350?+
The Sony BRAVIA 7 II ships with a 12-month warranty; the Toshiba C350 ships with a 12-month warranty. Always confirm current terms on the manufacturer's site before buying.
Should I wait for the next model instead of buying either of these?+
If either model is more than two years old, a successor may be close — check the "Latest Model" link on each product page. Otherwise, both are current, well-supported options and there's no strong reason to wait.
Premium Option
Hisense U9QG — $2999.00
Specifications and prices for both products last verified . Scores are calculated from published specifications — see how we compare products.